Your members are already on these rails.
Medicaid, Medicare Advantage and D-SNP: increased engagement from your hardest-to-reach members with measures that move and outcomes reported back to your quality team.
For clinics & hospitals
FQHCs, birth centers and birthing hospitals: increase access and participation via remote monitoring for your patients and readings populated back into your EHR, auto-generate alerts on top of reports, provide closed-loop referrals.
Connecting expectant moms to care and support
Dr. Sharon Robinson, executive medical director at HCSC, with Chicago Family Health Center’s chief medical officer Dr. Chidinma Osineme and CEO Sherry Pace, and expectant mother Jeraldine Colorado.
HCSC Newsroom · the written feature Connecting expectant moms to care and support Read it ›More on film: launch day in Chicago, and Dr. Angela Moemeka on Special Beginnings®
Better care can’t wait.
Maternal risk concentrates in the members you find hardest to reach — and most of these deaths were avoidable.
The most common non-medical reason a member stops attending prenatal care is not being able to get there — the part a benefit design can fix this year. Preventability and disparity figures are from the CDC, the Texas findings from the Maternal Mortality and Morbidity Review Committee as cited by Blue Cross and Blue Shield of Texas, and the transport figure from 1,069 charted InovCares members.
Four steps, inside your network.
The program runs inside the health centers you already contract with — HHM Health and New Horizon in Texas, Chicago Family Health Center in Illinois.
Reach high-risk moms
Enrolled at a routine prenatal visit inside the health center she already attends — for hypertension, diabetes, a prior preterm birth or social risk.
Monitor at home
A kit with a wireless blood-pressure monitor, a glucometer and a self-ultrasound, plus prenatal vitamins, a pelvic floor book and bilingual instructions. Out-of-range readings alert the care team the same day.
Remove barriers
Rides, groceries, prenatal vitamins, prescriptions, doulas and behavioral health — requested in the app and documented when they are delivered.
Measure follow-through
Visits kept, screenings done, deliveries and postpartum care — reported back to the clinic and the plan every month.
Program data through September 2026; the visit count is the 2024–2025 reporting years.
A care model that is measured, not asserted.
Every figure on this site traces to a named cohort, a published paper or a partner’s own survey. Here is where the evidence comes from before you read the numbers.
Peer-reviewed, open access
The care model, its design and its limitations published in Health Equity, 2026 — not a white paper.
A named cohort, a published benchmark
694 members enrolled through Blue Cross and Blue Shield of Texas, measured against Texas Medicaid benchmark rates.
An independent trial in the field
NIH-funded research with the University of Miami Miller School of Medicine, led by Dr. Judite Blanc. Deployed in 2025, with participants enrolled.
Four partner sites, two states
1,186 pregnancies enrolled across four partner sites in Texas and Illinois — real clinics, not a pilot ward.
Analyzed outside the company
The outcomes analysis was carried out by Dr. Kyrah K. Brown’s Maternal & Reproductive Health Equity Research Lab at the University of Texas at Arlington, working only with de-identified data.
Members asked directly
Satisfaction figures come from the partner clinics’ own patient surveys, with the sample size stated every time.
What we leave out
Where a figure cannot be sourced or a denominator shifted, it is not on this site. Methods and limitations
BCBSTX cohort vs. Texas Medicaid benchmarks
Special Beginnings® cohort with Blue Cross and Blue Shield of Texas, April 2026 (N = 694), compared with Texas Medicaid benchmark rates. Methods and limitations
The members you lose cost the most.
The member who stops attending is the one who arrives at the emergency department. Across two Texas sites in 2024, monthly loss to care fell from five members to one.
Volume moved with it
Comparing August 2023 with August 2024 at the partner sites: prenatal patients up 44%, prenatal encounters up 44% (2,211 to 3,185), postpartum patients up 19% and postpartum encounters up 16%. Retention and visit volume moved together, which is what a plan needs if a maternity program is going to pay for itself.
What ran underneath those numbers
In the 2024 reporting year, the program delivered non-emergency rides, telehealth consultations, prenatal vitamin supplies, doula sessions, nutrition counseling, midwifery consultations and mental health referrals, with interpretation across 68 languages — and enrolled more than twice its target.
HHM Health and New Horizon Health Center women’s departments, January 1 to December 31, 2024. Loss to care is monthly turnover as a share of active users (352.5 average users in 2023, 443 in 2024). The 98% figure for questions answered comes from the 2024 New Horizon patient survey (n = 62); the $7,204 per member is from the Blue Cross and Blue Shield of Texas cohort analysis (N = 694). Methods and limitations
Built for the members hardest to reach.
Medicaid managed care
- Prenatal and postpartum visit completion (HEDIS PPC)
- Perinatal depression screening — EPDS at every postpartum visit
- Closed-loop rides, groceries, prescriptions and baby essentials as covered non-clinical services
- Aligned with extended 12-month postpartum coverage and CMS maternal health priorities
Medicare Advantage & D-SNP
- Dual-eligible women of reproductive age and members with disabilities
- Home blood-pressure monitoring toward Controlling High Blood Pressure
- Glucose monitoring and nutrition support for diabetes management
- Transportation and medication delivery to protect adherence
A referral only counts when it closes.
Every request becomes a dispatched service and a documented event in the clinical record — requested, delivered, documented.
4,749 rides
Coordinated in-app across Texas and Illinois, including six Chicago delivery-hospital partners.
$50/month groceries
Pre-authorized, coupon auto-applied, delivered home. Her blood-pressure and glucose readings and her health assessment steer the catalog toward leafy greens, lean protein and whole grains.
600 maternal health kits
A wireless blood-pressure monitor, a glucometer and a self-ultrasound, with prenatal vitamins, a practical pelvic floor book and bilingual instructions — and prescriptions delivered alongside groceries.
Ride demand is what moves maternal transportation spend, and it tracks enrollment, so it does not surprise you mid-year. Bring a county, a line of business or an FQHC network, and we will model it against your own membership before you commit to anything.
The plan is a build partner, not just a funder.
BCBSTX and BCBSIL operate within one HCSC system. The same model now spans Texas and Illinois as part of HCSC’s Maternal and Infant Health Initiative.
“Not just collaborate, but how do we integrate and work across the state of Texas to be able to effect improved outcomes for our moms and babies?”
Dr. Angela Moemeka · Medical Director at Blue Cross and Blue Shield of Texas at the time — now Chief Medical Officer, HCSC Government Markets — opening the Special Beginnings® grantee meeting, February 2024. In the film below.
Award funding
Special Beginnings® funding, including $2M across 12 Illinois awardees for 2026–27.
EHR integration
Plan support for Athena, NextGen and clinic integration so readings land in the chart.
Home care kits
Blood-pressure monitor, glucometer, self-ultrasound, prenatal vitamins, a pelvic floor book and bilingual instructions, for every enrolled member.
Workflow co-design
Built with each clinic — not handed to it — so the pathway fits the population.
Hear it from the plans.
The plans and the health centers that launched this, on film and on the record.
What a plan-funded launch looks like
Sherry Pace, CEO of Chicago Family Health Center, OB nurse Jodi Krmpotich and InovCares founder Mohamed Kamara on bringing virtual maternal care to six South and West Side sites — free to patients, funded through Blue Cross and Blue Shield of Illinois.
Special Beginnings® grantees, on what Texas funded
Dr. Angela Moemeka — Medical Director at Blue Cross and Blue Shield of Texas when this was filmed, now Chief Medical Officer for HCSC Government Markets — with BCBSTX executive medical director Dr. Yolanda Lawson and chief medical officer Dr. Mark Chassay, HHM Health chief medical officer Dr. Latasha Jarrett, Vitamin Angels, and InovCares founder Mohamed Kamara. Filmed at the Special Beginnings® grantee meeting in Richardson, February 2024; BCBSTX wrote it up that April.
Chief Medical Officer, Blue Cross and Blue Shield of Illinois
“By supporting programs like InovCares, we are able to address the cultural factors that might influence the physical and mental well-being of Illinois mothers.”
In the February 2026 announcement
“We are incredibly excited to introduce the InovCares program to our patients.”
Comprehensive pregnancy support, she said, is vital in these communities — giving families the tools and resources to start the journey with confidence.
Sherry Pace · Chief Executive Officer, Chicago Family Health Center
Read every partner story, with sourcing
Two Blues plans. Four sites. One record.
Equity, as operating choices.
Audit who benefits
Test with diverse users before launch.
Align incentives
Reimburse rides, groceries, vitamins and doula access.
Sustain community engagement
Co-design with patients, providers, doulas and community organizations.
Mitigate algorithmic bias
Representative data, corrected BMI and clinician review of AI output.
Secure by default
A SOC 2 Type I examination for Security by Johanson Group LLP. HIPAA-compliant, with a public status page and bug bounty.
Report what’s true
We publish limitations alongside results, because credibility is part of scale.
Get a partnership brief for your population.
We’ll map InovCares to your members, quality priorities and FQHC network — and show where closed-loop transportation moves maternal spend first.
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